Hard-up consumers cut back on household goods

  • Print
  • Share
  • Comment
  • Save

Cash-strapped shoppers are buying fewer household goods as prices continue to rise.

While value sales of household goods have risen 2.6% year-on-year, volume sales have dipped 1.2%, according to a new report from SymphonyIRI Group [36 w/e 1 September 2012]. Analysts said consumers were using fewer household products, were trading down to cheaper own-label lines, and purchasing more multi-purpose lines.

The report - Is Economic Uncertainty Affecting FMCG Sales? - also stated that competition from discounters and pound-style shops meant that even an increase in promotional activity over the past year – with the volume of household goods sold on deal up three percentage points to 59% – had not been able to stave off the volume decline.

Shoppers were also cutting back on some food purchases, with sales of frozen food down 2.1%. People were stocking up less, indicating a return to a ‘buy it when I need it’ approach to shopping, said SymphonyIRI strategic insight director Tim Eales.

“As prices rise for most grocery items, shoppers are making savings where they can to enable them to afford their weekly shopping,” he added. “Shoppers have become smarter too. They are buying less and buying more wisely, leveraging multiple sources of information and channels to control their grocery basket cost.”

SymphonyIRI advised retailers and manufacturers to be brave about innovation, which it said would be crucial to driving sales. Household manufacturers, in particular, need to review their brand propositions for saliency and value in the face of continued pressure on shoppers, added Eales.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com


Related images

  • Focus On Household
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

Grocer jobs Experts in FMCG

Redhill Recruitment Ltd Business Development Manager – Meats

Business Development Manager – Meats - Redhill Recruitment Ltd

Upto £30k Basic + Excellent OTE - Company Car- Laptop & Phone
Search jobs



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers