Britvic has expanded the Robinsons squash range as part of its ‘A real taste of Wimbledon’ campaign, ahead of the tennis championships that start on 27 June.
The soft drinks brand has introduced a new Lemon & Pink Grapefruit flavour in one-litre single concentrate format and has expanded Orange & Peach into the format, following a successful rollout in Squash’d packs.
The Wimbledon push will also include limited edition packaging on one-litre (rsp: £1.59) and two-litre (rsp: £2.99) single concentrate bottles in Summer Fruits, Apple & Blackcurrant and Orange variants, and on Squash’d packs in Summer Fruits, Apple & Blackcurrant and Orange & Peach (rsp: £2.49).
Running in June and July, the campaign will use social media promotion #tasteofwimbledon to offer users the chance to win ‘VIP experiences’ and tickets to the ladies’ final on 9 July.
“Wimbledon is always an exciting time of the year for us,” said Kevin McNair, Britvic’s GB marketing director. “Our partnership with the tournament spans over 80 years, so it’s fitting we celebrate with limited edition packaging and a new flavour or two.”
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