Disaronno rolls out bottle designed by Italian fashion house Versace
Disaronno has teamed up with Versace to launch a new bottle designed by the Italian fashion house.
The 500ml bottle, dubbed ‘Disaronno wears Versace’, is inspired by the Versace Home Collection and is rolling out from this month to all major multiples (rsp: £15).
The collaboration will support UN-backed global campaign Fashion 4 Development, which aims to use the fashion industry to encourage development initiatives. Part of the proceeds from sales of the bottle will go to the project.
“For the second year running we are proud to be partnering with another of the world’s finest Italian fashion houses,” said Augusto Reina, CEO of brand owner Illva Saronno. ”To be able to include Moschino and Versace amongst our list of collaborators is a real honour and a testament to Disaronno’s position as the world’s favourite Italian liqueur.”
Disaronno last year teamed with Moschino to launch a bottle featuring the fashion house’s classic heart pattern in a bold black and red color pallette.