Heinz advert Tomato Ketchup

Heinz is next week airing the first new TV advert for its Tomato Ketchup in five years.

Breaking in the UK on 1 October, and running until December, it features a series of ‘food moments’ that are made better by ketchup. The ad will run across Europe with variations for different markets - the bacon sandwich in the UK ad will become sauté potatoes in France.

It will highlight the 50% Less Sugars variety launched in September.