KP Snacks is on the campaign trail with a £3m TV push for McCoy’s designed to emphasise the crisp brand’s recently improved flavour credentials.
The ‘When Flavour Calls’ push is spearheaded by a new TV ad, hitting screens this week (18 March) and running throughout this year across ITV, Channel 4, Channel 5, digital channels and online.
The commercial will build on the momentum of the crisp brand’s recent recipe upgrade, introduced in February across the entire McCoy’s range to create a “stronger flavour and better texture”, said branded sales director Andy Riddle.
KP Snacks is supporting the ad with in-store displays and outdoor posters nationwide from 10 April.
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