Birds Eye is expanding its line-up with lightly coated cod fillets and new Steamfresh lines.
It claims the three cod variants - lemon & black pepper; sea salt & rosemary; and garlic & herb - are the UK’s first branded lightly coated cod lines. Rolling out this month to retailers including the top five (rsp: £2.99/two fillets), they will feature an on-pack ‘Try Me Free’ promo for three months.
Birds Eye is also extending the Steamfresh range it launched last year with Garlic & Herb Penne Pasta and Pesto Vegetable Penne Pasta (rsp: £1.79/350g).
“Our additions have been developed as a direct result of consumer feedback,” said Birds Eye UK marketing director Steve Chantry.
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