Halewood to roll out love-inspired Lambrini line
Halewood Wines & Spirits is hoping to seduce lovesick ladies and mums with a limited-edition Valentine’s Day and Mother’s Day Lambrini line.
The seasonal trio will be rolled out into the major mults from the end of this month in the brand’s original, cherry and strawberry flavours featuring three different colourful love-inspired designs.
The launch had been created to reflect Lambrini’s “passion for fun and creativity”, said senior marketing controller Michelle Chadwick, with the “impactful eye-popping” designs made with the tipple’s target market in mind.
Halewood will be supporting the seasonal trio with PR and social media activity.