LOYD GROSSMAN PASTA SAUCE

Premier Foods is expanding its Loyd Grossman range with new pour-over sauces.

They roll out on 26 January in microwavable pouches (rsp: £1.49/170g) in four flavours: Parm­esan & Cheddar, White Wine & Parsley, Pepper­corn & Brandy & Mustard & Tarragon.

Premier is hoping to grow the cooking sauces category - down 4.4% by overall value last year [Nielsen 52 w/e 11 October 2014] - by making it easier to create traditional dishes at home.