Holders of a Young Scot National Entitlement Card will receive a 10% discount on their shopping at The Co-operative Group’s 400 Scottish food stores from today.
The deal marks the first time Young Scot - the national youth information and citizenship charity for Scotland - has partnered with a major food retailer to offer discounted shopping.
More than 570,000 Young Scot cardholders aged 11 to 25 will be able to get 10% off food, household products, newspapers and magazines, when they present a valid Young Scot card at any The Co-op Group-owned store in Scotland. From 17 November, the discount will also be available in Scotmid stores.
“Young people are facing increasing financial pressures, and by working with Young Scot to develop this initiative we’ve found a way to help them make their money go further while being able to shop conveniently,” said John McNeill, regional stores director for The Co-operative Food in Scotland.
“We’re a community retailer, with Co-op Food stores across the length and breadth of Scotland, and by offering a discount to Scotland’s young people we’re giving them a great incentive to make good, healthy choices about the food they eat.”
Young Scot CEO Louise Macdonald added: “Our research shows that lunch items such as sandwiches and fruit are the most readily purchased products by young adults, with price being one of the top motivating factors when food shopping.
“We are delighted to be working with the Co-operative Food to support this demand from young people and give them greater opportunities to buy healthy, ethical, and locally sourced food, while saving them money.”
The deal with Young Scot follows the society’s tie-up with the National Union of Students’ Extra card in September 2013, which allows cardholders to claim a 10% discount on their food shopping at The Co-op Group, Midcounties, Central England, Scotmid and Southern co-ops.
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