Iceland rolls out its new look Bonus Card

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Iceland is revamping its Bonus Card so it offers a host of new incentives to keep customers shopping at the frozen food chain.

New features will include targeted promotions and cash discounts on the back of receipts that are based on a shopper’s previous buying patterns - ensuring they get deals on the products they usually buy.

The new card, which launches on 12 September, can also be used as a savings card. It also entitles shoppers to use Iceland’s home delivery service.

The 2.9 million existing Bonus Card holders will be sent one card and two swipeable key fobs next week. Instant prizes, offers and money-off coupons can be printed at the till.

Readers' comments (6)

  • can i have it please

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  • I was told to ask for a new card I have only got the big one and you have got small ones now please cauld you send me new ones. Thanks yours faithfully MICHELLE MILLS x

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  • I have still got the old bonus card and the girl at the till said i should of received the new bonus card but i still have not received it yet

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  • i would like a bonus keyfobs please because i dont have one

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  • how i can make my bonus card. can i online register with you and find my new bonus card .

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  • I would like a new bonus key fob as I only have one old style card

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