Landmark Wholesale is cutting the prices permanently on 12 of its best-selling own-brand products by up to 30%.

The products include the buying group’s energy drink LSV, Vintners Collection Pino Grigio and grocery items such as Lifestyle Value granulated sugar.

“We’re committed to delivering exceptional value to retailers,” said Landmark Wholesale senior trading controller Jon Burton.

“We fully expect this to be a real hit with retailers when they see that so many of their big sellers are included, which will boost their bottom line.”

The cuts will kick in at the end of the month while next week Landmark is launching a new “7 Day Deals” promotion in which it will offer four Landmark own-brand products at knock-down prices.

The promotion will run for one week in every three until the end of April in Landmark Wholesale member depots.

Burton said Landmark was encouraging retailers to snap the deals up because each group of four were only available for one week.

“The success of our business drives prove that we know what our retailers are looking for, and 7 Day Deals looks set to follow this success,” he said.