Sainsbury’s has launched a new dedicated website that enables shoppers across the UK to order its Tu clothing range.
The clothing is available in over 400 stores, though customers previously only had access to the whole range if they lived near one of the 160 stores carrying the full collection.
The new online store, tuclothing.sainsburys.co.uk, which includes womenswear, menswear and childrenswear, means that a much wider range of items is now available for next day delivery, standard delivery and click and collect.
Home delivery is available for most mainland UK and Northern Ireland addresses while all 710 stores will offer click and collect, including 112 convenience stores.
Tu clothing sales grew to £800m earlier this year and Sainsbury’s is currently the UK’s seventh largest clothing retailer by volume and 10th largest by value. (Kantar Worldpanel Data 24w/e to 5th July 2015)
“This launch is in line with our mission to give customers access to our products and services whenever and wherever they want and will significantly increase the reach of our already successful Tu brand,” said Sainsbury’s director of online Robbie Feather.
“Customers have increasingly been looking to buy Tu online, and we have seen a really positive reaction to the new site from the selection of postcodes that have had access to it over the past few months. We’re already seeing particularly strong online sales of dresses and childrenswear and look forward to customers’ reaction to the new site.”
Sainsbury’s charges £3.95 for standard home deliveries and £4.95 for the Next/Named Day home delivery service.
The retailer has launched 19 collections with Gok Wan. It sells a pair of Gok for Tu jeans every minute in stores and a pair of knickers every three seconds.
Sainsbury’s launches fresh Tu collections every six weeks, with new stock in stores every week and new trends landing within eight weeks of them appearing on the catwalk.
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