Asda snaps up George supplier GAAT

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Asda is buying GAAT, the largest supplier of clothing for its George fashion label.

GAAT is currently part of the Türkmen Group and works with more than 80 manufacturers to manage garment production on behalf of Asda in locations such as Turkey, Sri Lanka and Egypt.

“This is a natural and exciting next step for the business,” said George executive managing director Andrew Moore.

“We have developed an excellent relationship with GAAT over the last decade. They have built a formidable business that has played an integral role in the growth and success of George.”

Atila Türkmen, chairman of the Türkmen Group said:  “We’re all very excited about the prospects of the new stage in our relationship with George at Asda.

“Our dedicated and passionate team has always been proud of being part of the success story of George. I’m confident that working as one team with George, Asda and Walmart, we are going to take George brand to new heights both in the UK and internationally”.

The move continues the acquisition strategy Asda signalled in 2009 when it bought International Produce, which now sources fruit and grocery items for the UK as well as other countries where Walmart trades.

Asda expects to rubber-stamp the deal for GAAT by midway through the year.

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