Morrisons prepares for Christmas with humorous ad campaign

  • Print
  • Share
  • Comments (1)
  • Save

Morrisons has ditched last year’s celebrities Andrew Flintoff and Bruce Forsyth for a humorous take on Christmas preparations in its festive TV campaign.

The 90-second ad, which breaks on Sunday night during The X Factor results show, features situations such as battling with the Christmas turkey, making school nativity costumes and entertaining unexpected guests.

Morrisons said that by portraying “the hard work and comedy moments that go into making the day special, rather than a picture-perfect day” showed that it “understood the pressures that families faced”.

The ad is backed by 20-second slots which show how Morrisons can help solve some of the problems faced. Many of the solutions were based on the expertise of Morrisons Market Street staff, Morrisons added.

Readers' comments (1)

  • Best advert I've seen in years, it depicts my feeling running up to and during the Xmas period, it could'nt be more correct!! It also brings much needed humour into our homes (especially the fighting turkey) and I'd like to say "well done Morrisons" fantastic, it made me laugh so much the tears were dripping off my chin!! You have hit the nail on the festive head, well done once again Morrisons :-)

    Unsuitable or offensive? Report this comment

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email

  • Print
  • Share
  • Comments (1)
  • Save

Grocer jobs Experts in FMCG

Redhill Recruitment Ltd Business Development Manager – Meats

Business Development Manager – Meats - Redhill Recruitment Ltd

Upto £30k Basic + Excellent OTE - Company Car- Laptop & Phone
Search jobs
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers