Morrisons refreshes own-label tea range

  • Print
  • Share
  • Comment
  • Save

Morrisons has relaunched its own-label tea portfolio.

Rolling into stores now in bright new packaging, the updated range has been expanded to feature new speciality teas, including Darjeeling, Ceylon and Assam, together with further fruit and herbal infusions such as lemon & ginger and green tea with berries. Existing lines had been improved as part of the relaunch, which followed an “extensive category review”, said the retailer.

The aim of the relaunch was to provide customers with a “greater choice, better quality, value-for-money offering”, said strategic brand manager Charlotte Dewhurst. 

“The portfolio looks fantastic and we are really proud of the new offer,” she said. 

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

ML Accessories AREA SALES MANAGER

AREA SALES MANAGER - ML Accessories

Good basic salary + excellent bonus opportunity + car + laptop + mobile phone + benefits
Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers