Morrisons refreshes own-label tea range
Morrisons has relaunched its own-label tea portfolio.
Rolling into stores now in bright new packaging, the updated range has been expanded to feature new speciality teas, including Darjeeling, Ceylon and Assam, together with further fruit and herbal infusions such as lemon & ginger and green tea with berries. Existing lines had been improved as part of the relaunch, which followed an “extensive category review”, said the retailer.
The aim of the relaunch was to provide customers with a “greater choice, better quality, value-for-money offering”, said strategic brand manager Charlotte Dewhurst.
“The portfolio looks fantastic and we are really proud of the new offer,” she said.