Tesco kicks off first TV ad campaign for Blinkbox Music

  • Print
  • Share
  • Comment
  • Save

Tesco has launched its first above-the-line advertising campaign for its music-streaming service Blinkbox Music.

The multimillion-pound push launches today with a “fun” TV ad and outdoor ads in city locations, Tesco said, as well as video on demand, radio and social media activity.

Blinkbox Music is a free, web- and app-based service that allows users to stream tracks based around their musical preferences. It is the companion service to Tesco’s Blinkbox TV and film streaming service, which was the focus of a marketing push in store, online and on TV last autumn.

“This is the first time we’ve significantly advertised Blinkbox Music so it’s important that we show how we’re different to our competitors,” said Blinkbox Music MD Mark Bennett. “Surprisingly for a sector that is so dynamic and creative, music streaming is dominated by predominately functional messaging. Our campaign is unashamedly fun and celebratory, demonstrating the extraordinary power of music to enliven even the most mundane situations.”

The TV ad depicts a domestic scene in which a toy hippo springs to life upon hearing music streaming from Blinkbox.

The campaign is being led by marketing director Iain Sawbridge, who recently joined Blinkbox Music from the BBC, where he was head of marketing for BBC Radio 1, 1Xtra and Pop Music.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Redhill Recruitment Ltd Business Development Manager – Meats

Business Development Manager – Meats - Redhill Recruitment Ltd

Upto £30k Basic + Excellent OTE - Company Car- Laptop & Phone
Search jobs
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers