A Cognac that has been designed to offer an alternative to the category's traditional image has been launched into the UK off-trade.
ABK6 Cognac is the brainchild of producer Francis Abécassis Vineyards, and was created to appeal to a new, younger generation of Cognac lovers through its innovative style of branding and packaging.
Inspired by the name of the estate's owner, the 40% abv drink comes in a range of 70cl variants: VS Premium, VSOP Super Premium and XO Grand Cru, which are all products of France's controlled appellation of Cognac.
All are exclusively Single Estate Cognacs. "The phenomenal growth of the brown spirits category is a great sign for ABK6 Cognac," said estate owner Francis Abécassis.
"While the Cognac category has been dominated by brands that play on their heritage and tradition, ABK6 is sure to ignite the Cognac category with its Single Estate authenticity, quality and modern look.
"Moreover, our ABK6 Cognacs are aged nearly four times more than is required by law."
He added that the drink was as versatile and as mixable as vodka, giving it greater appeal among a new generation of cocktail and spirit drinkers.
Tristan Cotté, MD at ABK6 Cognac, added that the drink would especially appeal to younger men looking to make a statement at the bar.
He said the brand's target drinkers would be image-conscious urbanites and those seeking a more robust spirit.
ABK6 Cognac is the brainchild of producer Francis Abécassis Vineyards, and was created to appeal to a new, younger generation of Cognac lovers through its innovative style of branding and packaging.
Inspired by the name of the estate's owner, the 40% abv drink comes in a range of 70cl variants: VS Premium, VSOP Super Premium and XO Grand Cru, which are all products of France's controlled appellation of Cognac.
All are exclusively Single Estate Cognacs. "The phenomenal growth of the brown spirits category is a great sign for ABK6 Cognac," said estate owner Francis Abécassis.
"While the Cognac category has been dominated by brands that play on their heritage and tradition, ABK6 is sure to ignite the Cognac category with its Single Estate authenticity, quality and modern look.
"Moreover, our ABK6 Cognacs are aged nearly four times more than is required by law."
He added that the drink was as versatile and as mixable as vodka, giving it greater appeal among a new generation of cocktail and spirit drinkers.
Tristan Cotté, MD at ABK6 Cognac, added that the drink would especially appeal to younger men looking to make a statement at the bar.
He said the brand's target drinkers would be image-conscious urbanites and those seeking a more robust spirit.
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