Bestway plans to double its Best-one symbol group sales over the next two years.
Best-one controller James Hall said the symbol was on track for sales to exceed £150m this year and that they had being growing at least 20% a year since it was launched in 2002.
The group operates 660 Best-one stores and has recently doubled its number of business development managers to 20 in order to speed up the recruitment of new retailers.
Hall also said he was expecting its website, which was relaunched last month, to drive interest from potential members.
"Within a week of opening the new site we received 32 enquiries for membership," he said. "We are looking to attract retail members who have the best qualities to represent what Best-one, as one of the most dynamic symbol groups, has to offer."
This week the wholesaler launched a series of round-pound price promotions on its Best-in own-label range.
The Pound Shocker promotion will run for six weeks in all 52 Bestway and Batleys depots and features 100 products from the 600-strong range.
The promotion allows retailers to sell products such as Best-in washing-up liquid, which normally sells for 69p, at two for £1, or Best-in orange juice, normally 89p, at three for £2.
Bestway joins other retailers and wholesalers who have used round-pound price points recently including Tesco, Asda, Costcutter and Londis.
Best-one controller James Hall said the symbol was on track for sales to exceed £150m this year and that they had being growing at least 20% a year since it was launched in 2002.
The group operates 660 Best-one stores and has recently doubled its number of business development managers to 20 in order to speed up the recruitment of new retailers.
Hall also said he was expecting its website, which was relaunched last month, to drive interest from potential members.
"Within a week of opening the new site we received 32 enquiries for membership," he said. "We are looking to attract retail members who have the best qualities to represent what Best-one, as one of the most dynamic symbol groups, has to offer."
This week the wholesaler launched a series of round-pound price promotions on its Best-in own-label range.
The Pound Shocker promotion will run for six weeks in all 52 Bestway and Batleys depots and features 100 products from the 600-strong range.
The promotion allows retailers to sell products such as Best-in washing-up liquid, which normally sells for 69p, at two for £1, or Best-in orange juice, normally 89p, at three for £2.
Bestway joins other retailers and wholesalers who have used round-pound price points recently including Tesco, Asda, Costcutter and Londis.
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