Nespresso pledges to source 10% Fairtrade coffee

  • Print
  • Share
  • Comment
  • Save

Nespresso sustainability board with George Clooney

Nespresso called on George Clooney’s help for the first meeting of its Sustainability Advisory Board

Nespresso will source 10% of its coffee from Fairtrade-certified co-operatives as part of a series of pledges on sustainability.

Under the agreement, announced today, Nespresso will be able to use the Fairtrade mark on coffee sourced from select farmer co-operatives in the region of Caldas, Colombia – comprising some 7,000 small-scale farmers. Nespresso said the programme would provide social welfare provisions to farmers, including health coverage and retirement planning.

“Nespresso’s partnership with Fairtrade is great news for coffee farmers. This encourages the kind of development that not only helps whole communities; it further emphasises the fundamental necessity of ensuring that quality of life of farmers is on a par with the quality of coffee they’re producing,” said Fairtrade International CEO Harriet Lamb.

Nespresso said the agreement coincides with the 10th anniversary of its AAA Sustainable Quality Programme. The AAA Programme covers more than 56,000 smallholder farmers representing 80% of Nespresso’s total coffee volume.

Referring to the agreement, CEO of Nestlé Nespresso Jean-Marc Duvoisin said: “Our Nespresso AAA Farmer Future Program is an important piece in our larger goal of improving livelihoods for all coffee farmers in our supply chain.”

The Fartrade Foundation and Nespreso said it would look to extend the scheme to other regions in future.

The Fairtrade announcement came as Nespresso convened its first Sustainability Advisory Board, comprised of experts and Nespresso brand ambassador George Clooney, in Lausanne today. At the meeting, Nespresso announced schemes to expand its AAA sustainability programmes in Ethopia and Kenya, and to re-establish a coffee supply from South Sudan.

Research from IGD published earlier this month found that 35% of UK shoppers said they had specifically chosen to buy Fairtrade products in recent weeks.

“One in five shoppers expect to buy more Fairtrade in the year to come – and only one in 100 are expecting to buy less,” said IGD chief executive Joanne Denney-Finch. “Fairtrade is a movement whose time has truly come.”

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

ML Accessories AREA SALES MANAGER

AREA SALES MANAGER - ML Accessories

Good basic salary + excellent bonus opportunity + car + laptop + mobile phone + benefits
Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers