Free food mag from The Co-op to push value message

The Co-operative Group is to launch a bi-monthly in-store magazine next month.

The magazine will be free to shoppers in larger food stores owned by the society, as well as food stores run by Midcounties, Midlands and Anglia co-ops.

Also available on the society’s website, the publication will feature simple meal ideas and everyday recipes, as well as reinforcing the society’s brand positioning and value message.

“The Co-operative Food magazine is a major step for us and a key element of our brand marketing programme to highlight our value proposition focused on delivering ‘Big Deals within Easy Reach’,” said food marketing chief Helen Nunn.

“In-store magazines are proven to drive sales and our multi-channel approach will ensure maximum reach for our content by allowing us to communicate with our customers on a number of different levels,” she added.