Waitrose has teamed up with family savings club KidStart to offer parents money back on their online shopping.
The tie-up means parents shopping for groceries on Waitrose.com will receive 1% back on orders over £50 and 1.2% on orders over £100.
The money saved is collected by KidStart, which can pay it into any UK bank or building society.
“Waitrose.com is pleased to be partnering with KidStart, giving parents the knowledge that a percentage of everything they spend on their online weekly shop will be saved for their kids’ futures,” said Waitrose online marketing manager Simon McTiernan.
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