Meat giant threatens Greenpeace with court over deforestation claims

  • Print
  • Share
  • Comment
  • Save

Brazilian meat giant JBS is to take legal action against Greenpeace for a report in which the NGO accused the company of failing to ensure cattle from deforested areas did not enter its supply chain.

Greenpeace published its report – JBS Scorecard: How the biggest meat company on the planet is still slaughtering the Amazon – yesterday.

In a strongly worded statement issued to shareholders and the market – and signed by the company’s South America chief executive, José Augusto – JBS refuted all of the accusations in the report. It claimed they were false, misleading, incorrect and had induced the public to draw erroneous conclusions over the facts.

“The company will legally challenge Greenpeace and will use all available legal channels to repair material damage caused to the image of the company through the disclosure of this incorrect information,” the statement said.

In the report, Greenpeace claimed it had identified “numerous new cases of JBS purchasing cattle directly and indirectly from farms involved in illegal deforestation, invasion of protected areas and indigenous lands, and also of farms using slave labour”.

The report accused Tesco of sourcing products “from this tainted chain of custody”. Yesterday Tesco said it no longer sourced any canned beef products from JBS.

JBS has more than 500 employees directly involved in sustainability activities.

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers