Waitrose unveils Love Life healthy range

  • Print
  • Share
  • Comments (1)
  • Save

Waitrose has launched its largest sub-brand range of products since the Essential range, dubbed Love Life.

The 270-strong range of “nutritionally balanced” products will reach stores on 30 June.

Love Life was introduced to meet demand from Waitrose customers to boost wholefood ingredients and avoid saturated fats in their diets, the supermarket said.

“We’re well aware most of us eat too much saturated fat, salt and sugar but we rarely hear about the important nutrients that we’re not getting enough of,” said Waitrose nutritionist Dr Joanne Lunn.

“Variety is key to getting the balance right. Many of us get stuck in a food rut, eating similar types of food for breakfast, lunch and dinner. We need over 40 different kinds of vitamins and minerals every day for good health and no single food provides the correct mix of the important nutrients.”

The launch of Love Life will be accompanied by a quarterly magazine, recipe cards and content on Waitrose.com.

Read more
Lansley blasts mults over Responsibility Deal (29 May 2011)
Editor's Comment: Essential showed Waitrose doesn’t only sell truffle-scented olive oil (19 June 2010)

Readers' comments (1)

  • Can you please give us a list of foods to buy form your store to safeguard loss of vision in the elderly like lutein,zeaxanthine etc. and are the nutritional values destroyed in the cooking process?
    Thank you for your trouble.

    Unsuitable or offensive? Report this comment

Have your say

You must sign in to make a comment

Related images

  • Print
  • Share
  • Comments (1)
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter Sign-up


I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Platinum Member to receive these newsletters:

Become a member of The Grocer



CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.


The Grocer's commentators and opinion makers