AG Barr is launching price-marked packs of juice drink brands Rubicon and Sun Exotic to tap into the Diwali market.

The company is supporting the launch of £1.29/two-for-£2 packs with advertising on ethnic TV channels.

The activity is targeted at the 1.2 million UK consumers the drinks supplier said would celebrate the Hindu ‘festival of lights’ on 3 November.

It follows the sale of 1.8 million promotional packs last Diwali.

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