Importer American Fizz has secured a deal to bring US cake brand Mrs Freshley’s to UK shelves.

Mrs Freshley’s and its sister brand Tastykake collectively saw US sales of $712.5m in 2013, according to brand owner Flower Foods.

“Vivid packaging and eye-catching products will ensure Mrs Freshley’s fly off [UK]shelves,” said AF online development manager Tom Turner.

The range will be ­available to wholesalers from January.

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