Boots launches evening ready meals range

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Boots is launching its first range of evening meals under the healthy eating Shapers brand.

The range of 27 meals includes broccoli and cauliflower cheese, paella and Thai green curry, as well as two salad options and desserts such as fresh fruit jelly.

The products go on sale on Monday (11 March) in 100 Boots stores in London and across key commuter sites in other parts of the UK.

“We know our customers want to feel good about what they eat and do not want to compromise between eating healthily or conveniently,” said Alex Gourlay, CEO of the health & beauty division at Alliance Boots. “The new evening meal range is a positive step towards addressing that compromise and achieving our overall mission for the Shapers brand of championing everyone’s right to feel good about what they eat every day, for every meal occasion.”

The prices of the new Shapers products start at £1 for desserts and go up to £3.25 for ready meals. The main meals will be promoted at 2 for £5 until 30 April.

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