Carlsberg completes UK capture of Staropramen

  • Print
  • Share
  • Comment
  • Save

Carlsberg has secured the UK rights to Czech beer brand Staropramen.

The 5% premium lager, owned and produced by StarBev, joins San Miguel and Tuborg in Carlsberg’s roster of ‘world beers’.

“This reiterates our ambition to continue to grow market share in the UK and underlines our determination to be the leading player in the fast-growing ‘world beer’ category,” said Carlsberg UK chief executive Isaac Sheps.

“We are mindful of Staropramen’s strong Czech heritage and we intend to use that to drive the brand to great heights in both on and off-trade in the UK.”

Read more
No ‘probably’ about it: Carlsberg keeps slogan (9 April 2011)
Editor's Comment: Carlsberg confusion shows the risks of ‘slogalisation’ (9 April 2011)
Daily Bread: Doom and boom (2 February 2011)

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • STAROPRAMEN NEW
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers