Ben & Jerry's offers up soft core desserts

  • Print
  • Share
  • Comment
  • Save

A month after the launch of Häagen-Dazs’ gooey liquid centre mini pot range, rival Ben & Jerry’s has unveiled its own soft-centred offering.

Ben and Jerry’s Core launches this month in three flavours: Karamel Sutra, Dough-ble Whammy and Berry White (rsp: £4.99). Each 500ml tub has a soft core of chocolate truffle, chocolate fudge or caramel sauce encased by two flavours of ice creams.

Ben & Jerry’s said the launch represented a “unique innovation” in the UK market thanks to patented technology - as did Häagen-Dazs when it launched its liquid centre Secret Sensation tubs last month.

Core will go into Tesco before launching more widely later this month.

Have your say

Please add your comment. Remember that submission of comments is governed by our Terms and Conditions. You can include links, but HTML is not permitted.

Mandatory
Mandatory
Mandatory
Mandatory
  • Print
  • Share
  • Comment
  • Save
Sign in

Newsletter sign-up

I wish to receive the following newsletters:

Subscriber only alerts:

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers