Poole's Pies wins Iceland pies and crumbles contract

Poole’s Pies has been awarded the sole supply contract for fruit pies and crumbles to Iceland.

The agreement, which follows Poole’s recent launch of a range of frozen lattice-topped pies, was seen as a “perfect fit” for both parties, said the Wigan-based producer.

“The deal allows us to expand our brand presence across Britain, while enabling Iceland to offer shoppers a wider range of quality, British-made pies and crumbles,” said Poole’s Pies MD Neil Court-Johnston.