Second helping of Partridge for Foster’s

Heineken UK will be airing a second series of Mid-Morning Matters with Alan Partridge this summer through its Foster’s comedy website.

The new series represents the latest comedy coup for Heineken’s leading lager brand and follows collaborations with Vic and Bob’s Afternoon Delights and the Fast Show.

“I’ve always been more than comfortable in my association with this warmly regarded mid-range lager,” said Partridge.

“I am quietly flabbergasted that the good people at Foster’s think that, by associating themselves with my webcast, people will consume more of their product.”