Douwe Egberts leads in flavoured coffee

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A raft of new flavoured coffees is hitting shelves as suppliers look to recruit younger drinkers.

Douwe Egberts is launching its first flavoured instant coffee in the UK, backed by a £2m marketing campaign.

The Flavour Collective comprises three freeze-dried varieties inspired by coffee shop flavours: smooth caramel, roasted hazelnut, and delicate vanilla (rsp: £2.99/50g). The coffees roll out to selected Sainsbury’s next week.

Beanies the Flavour Co is also targeting the mults with its seven-strong range of flavoured instant coffee (£2.39/50g) including amaretto, Irish cream and cinnamon & hazelnut and ground roasted coffee lines (rsp: £3.49/125g box).

Readers' comments (2)

  • Will these new flavors be in decaff as well :)

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  • a friend brought me some and i hvae tried to get some and can not get any where local at all its is gorgeous but has cost a furtune tring to get it an i have given up think ill carry on with starbucks flavours i know i can get hold of it very disappointing

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