DTP Europe has secured a licensing deal with Hit Entertainment to add Thomas & Friends to its range of branded vitamins.

The Thomas & Friends line-up launches this week and comprises four ‘gummy’ variants shaped like characters from the Hit Entertainment franchise. The range comprises Multivitamin Thomas, Vitamin C Percy, Calcium + Vitamin D James and Omega 3,6,9 Gordon (rsp: £8.99/20-day pack).