Egg white revamp for Two Chicks
Free-range liquid egg white supplier Two Chicks is revamping its packaging to make its brand stand out more and better highlight the benefits of egg white.
The packs, which are being rolled out at the beginning of November, also feature a new strapline: ‘the whiter lighter egg’.
The brand has also just secured a Morrisons listing and goes into 200 stores on 7 November, with a rollout to Budgens to follow. Two Chicks is already stocked by Waitrose, Sainsbury’s, The Co-op Group, Ocado, Booths, Selfridges and Whole Foods Market.
