Ex-Green & Black’s chief Lowe hired as MD of Kettle Foods

  • Print
  • Share
  • Comment
  • Save

Kettle Foods has appointed the former boss of Green & Black's chocolate as its new managing director.

Dominic Lowe has picked up the reins of the premium crisps maker following its acquisition by US snack food giant Diamond Foods from private equity firm Lion Capital for $615m last year.

Lowe said Diamond had been "incredibly supportive" £7m was being spent on expansion of the company's Norwich HQ to increase production capacity. He added he was keeping a close eye on US developments such as the launch of low-fat crisps under the Kettle Chips brand.

Lowe admitted the UK premium crisp market was becoming increasingly competitive and said product quality was key to maintaining growth. UK sales of the Kettle brand have risen 8.4% year-on-year to £87.2m against a 6.1% increase in the value of the bagged snacks market [Nielsen 52w/e 11 June].

Lowe joined Kettle after eight years at Cadbury, most recently as MD of Green & Black's, and has also worked with Schweppes, The Coca-Cola Company and Diageo. He left Cadbury in February 2010, just after Kraft took over, but said his decision to leave had been made before the acquisition.

"I had felt that it was time for a new challenge," he added.

Lowe succeeds Jeremy Bradley who has been managing director for seven years and will become a non-executive director. Bradley will focus on global initiatives for Diamond, which this year acquired Pringles from Procter & Gamble.

Have your say

Please add your comment. Remember that submission of comments is governed by our Terms and Conditions. You can include links, but HTML is not permitted.

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • DOMINIC-LOWE
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter sign-up

I wish to receive the following newsletters:

Subscriber only alerts:

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers