Longley Farm fills gap in Sainsbury's cottage cheese supply

  • Print
  • Share
  • Comments (19)
  • Save

Cottage cheese manufacturer Longley Farm has reported a 500% uplift in sales to Sainsbury’s last week after the retailer suffered a major nationwide shortage on all own-label cottage cheese lines.

On Friday, The Grocer reported Sainsbury’s was experiencing a major disruption in supply of its own-label cottage cheese lines, made by First Milk.

Longley usually supplies Longley Farm-branded natural cottage cheese to three Sainsbury’s RDCs, but last week it received two extraordinary orders from Sainsbury’s, which wanted to ensure customers could still buy cottage cheese. This resulted in Longley’s products being temporarily distributed nationally in Sainsbury’s for the first time, boosting Sainsbury’s sales by about 500%, the company said.

Longley Farm now hopes last week’s increase in business with Sainsbury’s will have put it in a good position to gain future Sainsbury’s listings. “We’re rather hoping, they might expand on the range,” said a spokesman. He added last week had shown Longley was capable of servicing a nationwide contract.

Readers' comments (19)

  • Ocado & local shops also have been out of cottage cheese. What is the story? Has a major producer been affected and by what?

    Unsuitable or offensive? Report this comment

  • I am so pleased to hear I can now get Longley Farm cottage cheese from Sainsbury's, it is the nicest cottage cheese I have ever had, but always find it difficult to get.

    Unsuitable or offensive? Report this comment

  • Sainsbury's own brand cottage cheese was particularly repulsive, even by the very low standards of most UK supermarkets' own brands. I have been looking for a regular supply of the excellent Longley Farm cottage cheese for ages (since Morrisons and ASDA stopped stocking it), and am pleased to be able to get it at Sainsbury's now (although I have noticed that the supply on the shelves of my local store is a bit erratic).

    PS -- Any chance of Sainsbury's starting to stock Simmer's MacVita crackers, which have also disappeared from the main outlets since Waitrose and Morrisons stopped stocking them?

    Unsuitable or offensive? Report this comment

  • Sainsbury's don't seem to be stocking it now (well, our nearest superstore doesn't)! So disappointed! I agree with the above comment - the own brand cottage cheese is disgusting. Nothing comes close to Longley Farm!

    Unsuitable or offensive? Report this comment

  • Sainsburys no longer stock this cottage cheese, they have discontinued it.
    Pity it is the only nice cottage cheese on the market

    Unsuitable or offensive? Report this comment

  • Before Sainsbury's discontinued it they increased their prices -- up from £1.15 to £1.20 for the chive and pineapple variants in August, while the plain variety went up from £1.00 to £1.20 per 250g in two stages in the same month, removing the traditional differential between plain and non-plain. Having seen the way ASDA made sharp price increases before they discontinued Longley Farm cottage cheese I was not surprised when Sainsbury's dropped it soon after increasing their prices. Neither of these supermarkets seems to be aware that this is one product that can influence consumers' choice of where to do their shopping.

    In a way I am relieved that I no long need to bother going into Sainsbury's, because they have become so bad at keeping their shelves properly stocked these days. It was hilarious to hear the Sainsbury's boss pontificating about Sunday opening hours when so many of his stores are out of stock on many items on most weekdays.

    On the subject of why Longley Farm is the only decent cottage cheese on the market (if you can find it), I have a feeling that the rest of the suppliers (mainly of supermarket own brands) have ruined their products by reducing the fat too drastically in what was already a low fat-food compared to full-fat cheeses. The abiding mystery to me is who can bear to eat the tasteless own-brand stuff.

    Unsuitable or offensive? Report this comment

  • A follow-up to my comment on Sainsbury's pricing strategy: I have just checked today's going rates for Longley Farm cottage cheese in a convenience store (my nearest Spar) and found that they are charging £1.12 (plain) and £1.16 (chives) per 250g.

    For the record, ASDA were charging 94p for the plain variety before they stopped stocking Longley Farm cottage cheese in 2011, having raised their price from 66p to 94p in early May of that year.

    Unsuitable or offensive? Report this comment

  • This is by far the BEST cottage cheese and for some reason now, my local Sainsbury isn't stocking it any more despite constant requests to get it back.

    I am searching EVERYWHERE to buy it as others do't come anywhere near as good.

    Unsuitable or offensive? Report this comment

  • Yes agree with all of the above, Longley cottage cheese is the best and I would certainly switch supermarket to get it, \havnt seen in my local sainsburies. I will be looking for a local Spar to see if they have some - Medway Kent.The other own brand ones are vile Ive binned several trying to find one as good as Longleys.failing so far. The hunt is on

    Unsuitable or offensive? Report this comment

  • The Spar I am now getting mine from is in Hertfordshire. It has been a stock item there for years.

    Unsuitable or offensive? Report this comment

View results 10per page | 20per page

Have your say

Please add your comment. Remember that submission of comments is governed by our Terms and Conditions. You can include links, but HTML is not permitted.

Mandatory
Mandatory
Mandatory
Mandatory

Related images

  • Longley Farm cottage cheese
  • Print
  • Share
  • Comments (19)
  • Save

Grocer jobs Experts in FMCG

Search jobs
Sign in

Newsletter sign-up

I wish to receive the following newsletters:

Subscriber only alerts:

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers