Icefresh Foods is extending its Peppa Pig range into the desserts market.
Two years after launching Peppa Pig ice lollies, it is rolling out Muddy Puddle Cake (rsp: £1.99) to Sainsbury’s, Tesco and Asda. The frozen dessert - a chocolate sponge filled with chocolate mousse and topped with a fondant image of Peppa - is free from artificial colours and flavours and serves up to six.
Icefresh said it would seek more Peppa Pig NPD opportunities in future.
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