Bottled water
We reckon Evian has topped its 2009 ad featuring roller-skating babies with this brilliant piece of work. This time, a shop-front mirror allows adults to see themselves as babies - prompting them (and their pint-sized alter-egos) to break into dance. It may lack the immediate wow-factor of the roller babies but it more than makes up for that in charm, and has helped value sales rise 12% year on year.
See the full list of The Grocer’s Top Campaigns of 2013.
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