Cutting out the middleman doesn’t just appeal to trendy new startups. Unilever’s $1bn acquisition of Dollar Shave Club in October gave the fmcg giant a foothold in the DTC (direct to consumer) market. Unilever execs may have enjoyed the strategic dig at rival P&G’s Gillette, but the business opportunities presented by the cult brand’s subscription model were surely uppermost in their minds.
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