The "extraordinary success" of Entenmann's and a series of strategic acquisitions has put Dublin based Hibernia Foods on the road to recovery. Entenmann's delivered 23% year-on-year growth in the third quarter, and Hibernia is now developing a range of Entenmann's branded single portion cakes to get a footing in the impulse sector. The range will launch in the first half of next year. Group financial controller Mark Carter said: "This is a tremendous opportunity to get into the snacking market. We're looking at forecourts, catering outlets and convenience stores." Carter said last year's purchase of Sara Lee's UK bakery business had relieved some of the pricing pressure destroying margins in frozen desserts. "Before, we'd be competing with Sara Lee for promotional slots. Now we can take a more sensible approach. There won't be price increases across the board, but we might do a three for two offer instead of bogof, for example." Operating profit for the 12 weeks to December 31 was E2.26m compared to a loss of E1.3m in the same period last year. Sales were up 49% to E62.6m. {{NEWS }}