Wholesalers are initiating record levels of creative marketing and promotional activity but this does not remove the need for the keenest prices from suppliers.
Federation of Wholesale Distributors chairman Rodney Hunt emphasised this point in his speech at the annual industry dinner at The Savoy.
“Wholesalers are focusing on the needs of shoppers who use independents,” he said.
“But before manufacturers run away with the idea that creative marketing takes priority
over level playing field prices, allow me to disabuse them. Fair prices must be the basis of our customer focus - which will become the first casualty of a failure to achieve those prices.”
Hunt, MD of Today’s Group, said FWD was pressing on with its campaign for a moratorium on further acquisitions of local stores by the multiples.
“New rules are needed to meet new threats to fair trading emerging in the form of superstore satellites.”
In January, the FWD is to launch a consumer campaign with the theme ‘My shop is your shop, local and proud of it’.
The FWD’s annual Gold Medal Awards were presented at the dinner. Two gold medals for customer service were awarded, to Raj Chatha, MD, European Food Brokers, and Manish Dhamecha, joint chief executive & licensed trading director, Dhamecha.
Gold medal for the young wholesaler of the year (independent) went to Richard Errington, trading director of Lowries. Colm Johnson, regional trading co-ordinator for Booker, got the gold medal for young wholesaler of the year (multiple).
Two gold medals were awarded for C& C manager of the year (independent), going to Don Wouhra, purchasing director of East End Foods, and Mohammad Gulistan, C&C manager, Bestway, Tottenham.
C&C manager of the year (multiple) was Martin Rogan of Booker, Morpeth; delivered depot manager of the year (independent) was Derek Rogers, MD, HN Nuttall; and delivered depot manager of the Year (multiple) was Steve Clayton, general depot manager, 3663, Birmingham.
John Wood
Federation of Wholesale Distributors chairman Rodney Hunt emphasised this point in his speech at the annual industry dinner at The Savoy.
“Wholesalers are focusing on the needs of shoppers who use independents,” he said.
“But before manufacturers run away with the idea that creative marketing takes priority
over level playing field prices, allow me to disabuse them. Fair prices must be the basis of our customer focus - which will become the first casualty of a failure to achieve those prices.”
Hunt, MD of Today’s Group, said FWD was pressing on with its campaign for a moratorium on further acquisitions of local stores by the multiples.
“New rules are needed to meet new threats to fair trading emerging in the form of superstore satellites.”
In January, the FWD is to launch a consumer campaign with the theme ‘My shop is your shop, local and proud of it’.
The FWD’s annual Gold Medal Awards were presented at the dinner. Two gold medals for customer service were awarded, to Raj Chatha, MD, European Food Brokers, and Manish Dhamecha, joint chief executive & licensed trading director, Dhamecha.
Gold medal for the young wholesaler of the year (independent) went to Richard Errington, trading director of Lowries. Colm Johnson, regional trading co-ordinator for Booker, got the gold medal for young wholesaler of the year (multiple).
Two gold medals were awarded for C& C manager of the year (independent), going to Don Wouhra, purchasing director of East End Foods, and Mohammad Gulistan, C&C manager, Bestway, Tottenham.
C&C manager of the year (multiple) was Martin Rogan of Booker, Morpeth; delivered depot manager of the year (independent) was Derek Rogers, MD, HN Nuttall; and delivered depot manager of the Year (multiple) was Steve Clayton, general depot manager, 3663, Birmingham.
John Wood
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