McKeon made a commercial director at Asda
Asda has promoted Adrian McKeon to commercial director for grocery.
McKeon moves up from the role of category director for beers, wines and spirits a position he has held since January 2010.
He is the former chief executive of Cobra beer, having quit the business in April 2009, a month before it went into voluntary administration. He has also worked for Beam Global Spirits & Wine UK.
Tracy Ford has replaced McKeon as category director for beers, wines and spirits. She has 12 years’ trading experience at Asda in departments including grocery and supply.