kfc man

Back in May, we brought you news of KFC’s bold experiment with nail polish. It seems to have gone down (inexplicably) well.

Now, for folk who want more than digital coverage, the Colonel has given the world ‘Extra Crispy’ - an unpromisingly named SPF 30 sunscreen that makes the wearer smell like fried chicken. A smart 1970s-pastiche online ad targets those ‘sick of that awful lotion odour’.

The free bottles have been well received in the US. But as the ad’s catchy slogan says: “It’s real and also do not eat it!”