Vicky Bullen
Comment and OpinionReady to sell invisible packs?
2016 has been so dominated by major cultural shifts that it’s easy to forget that some things haven’t changed
Comment and OpinionHow branding can bring clarity and focus to mergers & acquisitions
With the Chiquita/Cutrale banana deal in the headlines, Vicky Bullen, CEO of Coley Porter Bell, looks at how branding can help turn mergers and acquisitions into a success.