Mark Artus
- Comment & Opinion
How to bring 'zombie brands' back to life
In the past few weeks, the press has been full of news regarding failing companies and failing brands…
- Comment & Opinion
Use digital technology to take shoppers off autopilot
A US study by Catalina, investigating the shopping habits of more than 32 million consumers, has revealed interesting resu…
- Comment & Opinion
Think shelf-out if you want to stand out
Asda’s Stephen Smith has emphasised the need for retailers to communicate ‘brand personality’….
- Comment & Opinion
Now's the time to inspire as well as promote
The one hard question grocery brands should be asking themselves is, ‘how do I get my brand back on to the shopping list?