Sir: Tesco is seeing the twin benefits of a focus on price as well as availability (improved as a result of reduction in SKU count). However, the Tesco model still covers two main formats, with two separate needs. Tesco and Boston Consulting need to understand that the shorter range needs to have a much more flexible focus on local ranging. Knightsbridge needs are not the same as Merthyr Tydfil and outside its core it needs to be a friend to local brands and needs. This is one area where it can leave clear water to the discounters and exploit its much greater geodemographic coverage.
Colin Harper, CEO, RetailVitalStatistics
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