Commercial director for Greencore cake division

  • Print
  • Share
  • Comment
  • Save


Convenience food manufacturer Greencore has appointed Jonathan Hodgson as commercial director of its cakes and desserts division.

Hodgson was previously account group director at Young's Seafoods, where he managed a team that looked after Tesco, Morrisons and Somerfield.

His responsibilities at Greencore will include driving sales growth and overseeing the marketing and NPD of Greencore's £100m cakes and desserts business.

Hodgson, who also held sales roles at Kellogg's and Northern Foods, knows where the challenges lie in his new role.

"Cakes are in a very traditional market but have suffered from low growth for some time," said Hodgson. "The challenge is obviously to reinvigorate the market and increase our appeal to younger consumers. Ultimately, I believe we can get growth back through innovation and category development."

With the festive season approaching, Hodgson has entered a category that is at its busiest at this time of year. Greencore claims it is the UK's market leader in Christmas cakes and produces more than four million festive cakes each year.

"Obviously Christmas is a massive part of our business, as you only get one shot at it. But a good 40% of our seasonal cakes and desserts have already been delivered to our retailer customers and we are starting to plan for next Christmas."

Hodgson will be working under the former commercial director, Paul Rhodes, who was appointed MD of the cakes and desserts category in December last year. The 10-month wait for a replacement was necessary, said Jonathan Grant-Nicholas, Greencore's communications director.

"Cakes and desserts is a specialised business and we were willing to wait for the perfect candidate. Jonathan has the experience and skills to fit the bill."

Have your say

These comments have not been moderated.

You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment.

Any comment that violates these terms may be removed in its entirety as we do not edit comments.

If you wish to complain about a comment please use the “report this comment” facility or email groceremails@wrbm.com

Mandatory
Mandatory
Mandatory
Mandatory
  • Print
  • Share
  • Comment
  • Save

Grocer jobs Experts in FMCG

Redhill Recruitment Ltd Business Development Manager – Meats

Business Development Manager – Meats - Redhill Recruitment Ltd

Upto £30k Basic + Excellent OTE - Company Car- Laptop & Phone
Search jobs
Sign in

Newsletter Sign-up

Free

I wish to receive the following newsletters:

For Members

Become a Gold Member to receive these newsletters:

Become a Finance Member to receive these newsletters:

Become a member of The Grocer

DIRECTORY

The+Grocer+Directory

CLICK HERE to search for the products, services and companies you need in the definitive guide to the UK food and drink industry.

FOLLOW THE GROCER

The Grocer's commentators and opinion makers