James Averdieck
Comment and OpinionEntrepreurial start-ups are now the cool places to work
When I was leaving university, there was a very conventional career path for ambitious top-flight graduates…
- Comment and Opinion
Let's not just export products - let's export our expertise
I have banged on before about us not exporting enough food and drink as a nation…
Comment and OpinionGot a new product? Follow these principles for success
I have come to terms with the fact that being a successful entrepreneur doesn’t qualify you for much…
- Comment and Opinion
Working on a budget: the real world of the successful start-up
You have recently started a food business and you’re following your heart…
- Comment and Opinion
Nail the key moments and give your brand momentum
Watching Wimbledon, it fascinates me how matches can change on one point. The double fault that leads to a break point…
- Comment and Opinion
For new brands, the UK is a land of opportunity
I’m in California at the moment on a road trip…
- Comment and Opinion
Moving the needle: does your brand make customers feel good?
In my new incarnation as a brand coach, I meet lots of small companies, all of whom want to be the next Gü or Innocent…
- Comment and Opinion
Consider a city-focused export strategy for your premium brand
There is a lack of international ambition in many companies, which really frustrates me…
- Comment and Opinion
Think broadly about your brand before you commit to a TV push
Investing in your brand can never be wrong, right?…
- Comment and Opinion
Creative thinking: build the right environment
I am frustrated by the lack of real creative thinking in my business…
- Comment and Opinion
Hiring? Back the enthusiastic and optimistic candidates
A sales manager is such a key role in any business – especially a small business…