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It astounds me that marketeers can't leave successful brands alone. Why would you take a market leading brand with a very loyal following and make a £20m investment which will require a further £10m or so in advertising support to make an oxymoronic "new" and "original" relaunched product that is inferior. The new spread reminded me of the warm, slimy and very pungent cooking margarine we used to get to spread on our bread on scout camp in the 70's. What on earth went on in the focus groups?

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