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Before Sainsbury's discontinued it they increased their prices -- up from £1.15 to £1.20 for the chive and pineapple variants in August, while the plain variety went up from £1.00 to £1.20 per 250g in two stages in the same month, removing the traditional differential between plain and non-plain. Having seen the way ASDA made sharp price increases before they discontinued Longley Farm cottage cheese I was not surprised when Sainsbury's dropped it soon after increasing their prices. Neither of these supermarkets seems to be aware that this is one product that can influence consumers' choice of where to do their shopping.

In a way I am relieved that I no long need to bother going into Sainsbury's, because they have become so bad at keeping their shelves properly stocked these days. It was hilarious to hear the Sainsbury's boss pontificating about Sunday opening hours when so many of his stores are out of stock on many items on most weekdays.

On the subject of why Longley Farm is the only decent cottage cheese on the market (if you can find it), I have a feeling that the rest of the suppliers (mainly of supermarket own brands) have ruined their products by reducing the fat too drastically in what was already a low fat-food compared to full-fat cheeses. The abiding mystery to me is who can bear to eat the tasteless own-brand stuff.