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Another con to extract money from clueless consumers. For decades, people have survived without products like this. We are told to turn down the temperatures on the washing machine and save money on one hand and then spend it on this stuff with the other because low temps are creating 'bacterial soup'. Poor laundry habits are the the problem. Not washing tea towels with underwear and not using almost cold water is the solution and it's cheaper than adding more chemical armoury to your laundry routine.